Partnering With Software Companies People Love

Software Focused

Culture Obsessed

Five Elms is the ideal partner for leading B2B software companies

We invest $5-75 million in companies with $2-20 million in revenues. Minority or majority investments, growth capital or liquidity for founders and early investors.

Ideal partner for founders

We specialize in partnering with founder-owned, bootstrapped businesses, working alongside management to accelerate growth and continue to build industry leading businesses. We take partnerships seriously and will work our tails off to help you succeed, but never take ourselves too seriously. Our relaxed, open, and honest working style is one of the reasons we've been successful earning founders' trust and a seat at the table in profitable businesses where additional capital is optional.

Anti-Valley approach

We love billion dollar outcomes just as much as everyone else, but don't believe in "unicorn or bust". We don't push companies to grow at all costs or raise mega rounds of capital - that mindset increases founder dilution and reduces the landscape of exit scenarios where everyone wins. We like managers to have both significant equity stakes and significant option value as to what outcomes can be a win.

B2B Focus

We exclusively invest in B2B software companies. This specialization has helped us build an unmatched network and deep domain expertise. Founders can supplement their industry knowledge with our experience in helping accelerate growth, overcoming positive and consistent challenges tied to scale, and de-risking the path to a successful exit for all stakeholders.

Resources and value-add

Our firm and Operations Support Team has been purpose-built to optimize key functions in a bootstrapped organization (e.g., sales, marketing, finance, recruiting). Our goal is to provide you the resources and expertise to supplement your already successful organization and to assist in more rapidly achieving organizational goals.

Culture is crucial

Our best performing companies are obsessed with company culture - it's crucial to their success. We have a very simple playbook… great products + great people = great outcomes

we hustle

Much like the companies we back, we aren't the incumbent behemoth in our industry - we try harder.

Five Elms Growth In Funds Over Time

Portfolio

Austin, TXSaaS provider of lead optimization and compliance solutions — *Austin, TX*
SaaS provider of lead optimization and compliance solutions

New York, NY & London, EnglandSaaS provider of technical SEO monitoring and optimization — *New York, NY & London, England*
SaaS provider of technical SEO monitoring and optimization

Melbourne, Australia and LA, CASaaS Digital Asset Management and Marketing Operations Platform — *Melbourne, Australia and LA, CA*
SaaS Digital Asset Management and Marketing Operations Platform

*Orlando, FL & Manizales, Colombia*
SaaS provider of omnichannel quality assurance solutions

San Diego, CASaaS Multichannel Marketing Automation Platform — *San Diego, CA*
SaaS Multichannel Marketing
Automation Platform

Atlanta, GASaaS provider of field services solutions for the green industry — *Atlanta, GA*
SaaS provider of field services solutions for the green industry

Santa Monica, CASaaS provider of creator marketing workflow solutions — *Santa Monica, CA*
SaaS provider of creator marketing workflow solutions

Little Rock, ARSaaS provider of communication and content publishing solutions for K-12 — *Little Rock, AR*
SaaS provider of communication and content publishing solutions for K-12

Fayetteville, ARSaaS and tech-enabled retail auditing solutions for CPG and retail — *Fayetteville, AR*
SaaS and tech-enabled retail auditing solutions for CPG and retail

Lake Tahoe, NV and Sydney, AustraliaSaaS provider of a work management and communication platform for accounting firms — *Lake Tahoe, NV and Sydney, Australia*
SaaS provider of a work management and communication platform for accounting firms

*Newtown, CT*
SaaS provider of forecasting and CRM solutions for utilities

St. Louis, MO

SaaS provider of CRM solutions for the senior living industry

*Atlanta, GA & Stellenbosch, S. Africa*
SaaS provider of field sales management solutions

Munich, GermanySaaS provider of digital adoption solutions — *Munich, Germany*
SaaS provider of digital adoption solutions

Seattle, WASaaS CRM and applicant tracking solutions for talent agencies — *Seattle, WA*
SaaS CRM and applicant tracking solutions for talent agencies

Columbus, OHSaaS provider of facilities management software solutions — *Columbus, OH*
SaaS provider of facilities management software solutions

New York, NYSaaS provider of an enterprise remote video creation platform — *New York, NY*
SaaS provider of an enterprise remote video creation platform

New York, NY & Brussels, BelgiumSaaS provider of visitor management solutions — *New York, NY & Brussels, Belgium*
SaaS provider of visitor management solutions

Florence, Italy

SaaS provider of all-in-one shipping management software

Lenexa, KSSaaS-enabled warehousing and logistics solutions provider — *Lenexa, KS*
SaaS-enabled warehousing and logistics solutions provider

Denver, CO

SaaS provider of darknet insights and data

Salt Lake City, UTSaaS education platform that simplifies video-based coursework — *Salt Lake City, UT*
SaaS education platform that simplifies video-based coursework

*Brisbane, Australia and LA, CA*
SaaS provider of enterprise brand management solutions

*New York, NY & London, England*
SaaS provider of direct mail and corporate gifting solutions

New York, NY & Paris, France

SaaS provider of retail execution and customer experience solutions

Kansas City, MOOperates and builds consumer insurance exchanges — *Kansas City, MO*
Operates and builds consumer insurance exchanges

Select Prior Investments

Acquired by Private Equity FirmSalt Lake City, UTSaaS provider of power market modeling solutions — **Acquired by Private Equity Firm**
*Salt Lake City, UT*
SaaS provider of power market modeling solutions

IPO (NYSE:FXCM)New York, NYA leading online foreign exchange trading platform — **IPO (NYSE:FXCM)**
*New York, NY*
A leading online foreign exchange trading platform

Acquired by GrouponBaltimore, MDSoftware & mobile enabled food delivery platform — **Acquired by Groupon**
*Baltimore, MD*
Software & mobile enabled food delivery platform

Acq. by MeridianLink (NYSE:MLNK)Franklin, MASaaS provider of payment data and marketing solutions for banks — **Acq. by MeridianLink (NYSE:MLNK)**
*Franklin, MA*
SaaS provider of payment data and marketing solutions for banks

Acquired by K1Columbus, OHSaaS provider of ITSM, PPM, and resource management solutions — **Acquired by K1**
*Columbus, OH*
SaaS provider of ITSM, PPM, and resource management solutions

Acquired by KPMGSalt Lake City, UTSaaS provider of online tax and accounting services for SMBs — **Acquired by KPMG**
*Salt Lake City, UT*
SaaS provider of online tax and accounting services for SMBs

Vancouver, WASaaS provider of event management solutions — **Acquired by Intrado**
*Vancouver, WA*
SaaS provider of event management solutions

Acq. by Fortinet (NASDAQ:FTNT)Chicago, ILSaaS provider of cloud and hybrid infrastructure monitoring solutions — **Acq. by Fortinet (NASDAQ:FTNT)**
*Chicago, IL*
SaaS provider of cloud and hybrid infrastructure monitoring solutions

IPO (NYSE:SLQT)Kansas City and San FranciscoComparison shopping for life, auto, home, and senior health insurance — **IPO (NYSE:SLQT)**
*Kansas City and San Francisco*
Comparison shopping for life, auto, home, and senior health insurance

Acquired by K1Paris, FranceSaaS provider of field management solutions for security guards — **Acquired by K1**
*Paris, France*
SaaS provider of field management solutions for security guards

Acq. by Mercator (Warburg Pincus)Lenexa, KSSaaS provider of rate management and ocean logistics solutions — **Acq. by Mercator (Warburg Pincus)**
*Lenexa, KS*
SaaS provider of rate management and ocean logistics solutions

Acquired by Procore (NYSE:PCOR)

Kansas City, MO

SaaS provider of construction workforce management solutions

Acquired by JMI EquityIndianapolis, INSaaS provider of collaboration solutions for boards and employees — **Acquired by JMI Equity**
*Indianapolis, IN*
SaaS provider of collaboration solutions for boards and employees

Acquired by Evercommerce (PSG)Dallas, TXSaaS provider of field management solutions for home service providers — **Acquired by Evercommerce (PSG)**
*Dallas, TX*
SaaS provider of field management solutions for home service providers

Acquired by WP Engine (Silver Lake)Omaha, NEWorkflow management and managed Wordpress hosting — **Acquired by WP Engine (Silver Lake)**
*Omaha, NE*
Workflow management and managed Wordpress hosting

Acquired by Personify (Pamlico)

Atlanta, GA

SaaS provider of association management solutions

Acquired by RFPIOLeawood, KSSaaS provider of RFP and proposal management solutions — **Acquired by RFPIO**
*Leawood, KS*
SaaS provider of RFP and proposal management solutions

Acq. by Sphera (Genstar Capital)Nashville, TNSaaS provider of EHS & compliance solutions for manufacturers — **Acq. by Sphera (Genstar Capital)**
*Nashville, TN*
SaaS provider of EHS & compliance solutions for manufacturers

Flywheel's New Office

The Flywheel team was excited to move into a new office to support its ~200 employees and growing!

Passageways User Conference (PowWow)

The Passageways team enjoying hosting its annual user conference, PowWow

MemberClicks Running Through Walls

The MemberClicks team literally breaking into their office expansion to support rapid headcount growth at the company

Apptegy's Rapid Growth

The Apptegy team enjoying an all company meeting. Apptegy has added >60 employees in the first 2 years of our partnership

Hubb's New Office

The Hubb team enjoying a fun team-building event in their new office space

PlayVox Beats Excel

PlayVox is among the many companies we’ve invested in that constantly beats Microsoft Excel with a better, vertically-focused software offering

Field Agent's Super Day

The super team at Field Agent enjoying a superhero themed day at the office

Your Team

B2B Software Expertise + Connections + Value Add

We help solve the growing pains common to companies in high-growth mode: developing and prioritizing growth strategies, recruiting complimentary members to the team, growing a process-driven sales organization, institutionalizing financial infrastructure, business development / partnerships, and accessing the capital markets.

Julia Kleber

Todd Fletcher

Erin Holm

Reed Edwards

Contact Us

Phone: 913.953.8960

Email: ws@fiveelms.com